Like ChatGPT and Gemini, Claude increasingly helps people find information and compare businesses.
What it means in practice
Claude is Anthropic’s AI assistant, similar to ChatGPT and Gemini. It is known for accurately understanding long texts, careful writing and caution with information. People use it for writing, analysis, coding and increasingly for finding information.
Why it matters for your business
The more people use different AI assistants, the more important it is that your business is well described online. Like other assistants, Claude recommends businesses it finds clear and credible information about.
Examples and good practice
- Provide clear facts about your business on your website.
- Keep data consistent across directories and your Google profile.
- Collect reviews – they’re an important credibility signal.
- You can use Claude for draft texts and replies to customers.
How Novi handles it
Novi uses Claude models in website production and AI modules, always with human oversight. Your website is prepared so Claude and other assistants understand it well.
