AEO means writing clear, specific answers to customers’ questions, supported by structured data and an FAQ section. This lets Google, ChatGPT and voice assistants quote your business as the source of an answer. Every Novi website includes AEO elements as standard.
What it means in practice
AEO is a way of writing and structuring content so that search engines and AI assistants can lift a ready-made answer from it. Instead of long, generic descriptions, the page contains the real questions customers ask and short, unambiguous answers, while structured data (e.g. FAQPage) tells machines where those answers are.
Why it matters for your business
More and more people no longer browse ten links – they read one answer in Google, ChatGPT or from a voice assistant. If your website provides that answer, your business is named as the source: a new form of free promotion and trust.
Examples and good practice
- Collect 10–15 questions customers really ask on the phone and answer them in an FAQ section.
- Start each answer with the key fact in the first sentence, e.g. “Replacing a tap usually takes 1–2 hours”.
- Include numbers, indicative prices, lead times and your service area.
- Mark up the FAQ with structured data so search engines recognise question–answer pairs.
How Novi handles it
Every Novi website has an FAQ section with questions typical for your industry, written in your customers’ language and marked up with structured data. The content is built so that Google, ChatGPT and Gemini can quote it easily.
