This is one of the reasons why AI-assisted content must be verified. Clear facts on a business’s website reduce the risk of wrong information about it in AI answers.
What it means in practice
AI hallucinations are cases where a language model confidently states false information: invented facts, prices, quotes or even non-existent companies. It happens because the model predicts plausible text rather than checking truth.
Why it matters for your business
For a business this means two risks: publishing errors in AI-assisted texts, and wrong information about your business in ChatGPT or Gemini answers if clear data is missing online.
Examples and good practice
- Check every fact, number and name in AI texts.
- Publish clear information about your business: indicative prices, scope, hours.
- Keep your data consistent on Google, directories and your website.
- Check from time to time what AI says about your business.
How Novi handles it
All Novi texts created with AI help are checked by a person. Clear facts and structured data on your website reduce the risk of AI making things up about your business.
