Just as robots.txt is for crawlers, llms.txt is meant to help AI models quickly understand a site’s most important content. It is a new, evolving standard.
What it means in practice
llms.txt is a proposed standard for a simple text file in a website’s root directory (yoursite.pl/llms.txt). It contains a short summary of what the business does and a list of its most important pages in a format easy for AI models to read.
Why it matters for your business
AI models understand what matters most on your website faster and can summarise your offer more accurately. The standard is new and not every system uses it yet, but it’s simple to implement and costs nothing.
Examples and good practice
- Describe the business in 2–3 sentences: what, where, for whom.
- List links to services, prices, FAQ and contact.
- Use simple Markdown format.
- Update the file after bigger changes to the website.
How Novi handles it
Novi websites are prepared for AI search, and an llms.txt file can be added as part of the GEO package. It’s a small step that makes your website more readable for AI.
