Local SEO, the Google listing, local portals and partnerships with nearby businesses are the foundation of local marketing.
What it means in practice
Local marketing means activities aimed at customers in a specific area: local SEO, Google Business Profile, reviews, local portals and groups, geo-targeted ads, partnerships with neighbouring businesses, sponsorship and presence at events.
Why it matters for your business
Most small service businesses live on customers within a few dozen kilometres. Focusing budget and effort on this area works better than trying to reach everyone.
Examples and good practice
- Optimise your Google profile and reviews.
- Create pages for the towns you work in.
- Partner with local businesses and refer each other.
- Limit ads to your service area.
How Novi handles it
Novi websites include local SEO as standard, and the Local SEO+, Google Business Profile optimisation and automated review collection modules strengthen visibility in your area.
