Google Ads lets you appear quickly for specific searches, e.g. “electrician Kraków”. You pay per click. Campaign effectiveness depends heavily on the quality of the page the customer lands on.
What it means in practice
Google Ads is Google’s advertising system in which your ad appears above or below free results, in Maps, on YouTube or in partner sites. You usually pay per click and set the budget yourself.
Why it matters for your business
Google Ads works fast: from day one you can be visible for specific queries such as “electrician Kraków”. Effectiveness, however, depends heavily on relevant phrases and the quality of the page customers land on.
Examples and good practice
- Start with phrases showing clear buying intent plus the town.
- Set the ad area to match your service area.
- Measure calls and forms as conversions.
- Add negative keywords regularly.
How Novi handles it
The Google Ads campaign module covers setup, conversion tracking and campaign management. You pay the ad budget directly to Google, with no extra monthly fee from Novi.
