Happy customers recommend a business to friends. A professional website makes it easy for a referred customer to check the business and get in touch.
What it means in practice
Word-of-mouth marketing is recommendations passed from person to person – customers tell friends, family or neighbours about a good business. Today it also happens online: in Facebook groups, comments and messaging apps.
Why it matters for your business
A recommendation from a friend is the strongest endorsement – the customer arrives with trust and often negotiates less on price. But even a referred customer first checks the business online.
Examples and good practice
- Give customers a reason to recommend you: great service and details.
- Make recommending easy: business cards, a website link, a referral programme.
- Ask satisfied customers for a review and a referral.
- Have a professional website for referred customers to check.
How Novi handles it
A professional Novi website lets referred customers check your business easily, see reviews and contact you – instead of ending up with a competitor.
