In small businesses the owner’s personal brand is often the biggest asset. A website can highlight it with an “About me” section.
What it means in practice
A personal brand is the image of a specific person – e.g. the business owner – as an expert: their knowledge, experience, values and way of working, visible online and offline.
Why it matters for your business
In small businesses customers often choose a person, not a logo. A recognisable owner-expert builds trust, attracts referrals and stands out from anonymous competitors.
Examples and good practice
- Show yourself on the website: photo, short story, qualifications.
- Share knowledge on social media and the blog.
- Sign guides with your name.
- Be consistent in what and how you communicate.
How Novi handles it
A Novi website can showcase your personal brand through an “About me” section, expert bylines on content and team photos – strengthening E-E-A-T.
