A content plan helps publish valuable material regularly and tie it in with the industry’s seasonality.
What it means in practice
A content plan is a publishing schedule: which texts, posts and videos will be created, on what topic, in which channel and when. It takes into account industry seasonality, sales goals and customer questions.
Why it matters for your business
Without a plan, content is published chaotically or not at all. A plan ensures the regularity Google and followers expect and lets you get ahead of the season instead of reacting last minute.
Examples and good practice
- Collect customer questions and seasonal topics.
- Schedule publications 3 months ahead.
- Link topics to the services you want to sell.
- Reuse one topic in several formats.
How Novi handles it
The Content Power Pack includes a topic plan for your industry: new pages every month published according to the plan and seasonality.
