A newsletter keeps in touch with customers, announces promotions and builds loyalty. Under the GDPR it requires recipients’ consent.
What it means in practice
A newsletter is a regular email sent to people who signed up to a list – with tips, news, promotions or reminders. The address list belongs to you, not to a social platform.
Why it matters for your business
A newsletter lets you stay in touch with customers, remind them about seasonal services and build loyalty at low cost. It requires GDPR-compliant consent and valuable content so people don’t unsubscribe.
Examples and good practice
- Collect consent through a form with a clear purpose.
- Send regularly but not too often – e.g. once a month.
- Give value: tips, seasonal reminders, offers for regular customers.
- Always make unsubscribing easy.
How Novi handles it
The newsletter and email marketing module adds a GDPR-compliant sign-up form, templates in your colours and automated campaigns to your Novi website.
