A ROAS of 5 means PLN 5 of revenue for every PLN 1 spent on advertising. It is a key metric for sales campaigns.
What it means in practice
ROAS (Return on Ad Spend) is revenue divided by ad cost. A ROAS of 5 means PLN 5 in revenue for every złoty spent on ads.
Why it matters for your business
It’s the key measure of sales campaigns, especially for online shops. For services you need to assign a value to enquiries (e.g. average job value) for ROAS to make sense.
Examples and good practice
- Pass conversion values to Google Ads and Meta.
- For services, estimate enquiry value from history.
- Remember margin – a high ROAS doesn’t always mean profit.
- Compare ROAS across campaigns and products.
How Novi handles it
In shops on Novi websites (Mini shop, Full shop) sales value tracking is configured with ROAS in mind. The Lead and ROI dashboard shows the return per channel.
