A lead magnet encourages undecided visitors to leave their details. At Novi the free website preview acts as the lead magnet.
What it means in practice
A lead magnet is something valuable visitors receive in exchange for their contact details: a free quote, PDF guide, checklist, calculator, sample or design preview.
Why it matters for your business
Most visitors aren’t ready to call yet. A lead magnet lets you collect contact details from undecided people and come back to them later with an offer.
Examples and good practice
- Offer something that genuinely helps the decision, e.g. “bathroom renovation prices 2026”.
- Ask only for the necessary details.
- Deliver the promised value immediately.
- Plan follow-up after the download (email, phone).
How Novi handles it
At Novi the Freeviewer – a free website preview in 60 seconds – acts as the lead magnet. For your business the price calculator or newsletter modules can work similarly.
