Seasonal offers, e.g. an air-conditioning service before summer, can increase enquiries. They must be honest and clearly described.
What it means in practice
A special offer is a time-limited proposal with an extra benefit: a discount, freebie, bundle at a better price or a faster date – e.g. “Air-con service before the season 20% off until 31 May”.
Why it matters for your business
Well-planned seasonal offers increase enquiries in quieter periods and help you get ahead of competitors before peak season. They must, however, be honest and clearly described.
Examples and good practice
- State the concrete benefit and the deadline.
- Describe the conditions clearly, without asterisks or catches.
- Create a separate page or section for the offer.
- Promote it in your newsletter, social media and ads.
How Novi handles it
On a Novi website you can easily add a special offer in the CMS. The campaign landing page module creates a separate promotion page with performance tracking.
