A landing page focuses attention on one offer and one call to action. It is often used in ad campaigns. The better it matches the ad, the cheaper it is to acquire a customer.
What it means in practice
A landing page is a separate page built for one specific offer, campaign or customer group – e.g. “Air-con service before summer” or “Bathroom renovation promotion”. It has one goal and one main call to action.
Why it matters for your business
When an ad leads to a general homepage, customers have to find the offer themselves. A matching landing page shortens the path to contact, increases conversion and lowers the cost per customer from ads.
Examples and good practice
- The headline should repeat the ad’s promise.
- Remove unnecessary links and distractions.
- Show benefits, proof (reviews, projects) and a clear price or scope.
- Place the form or contact button prominently.
How Novi handles it
The campaign landing page module creates a separate page for your promotion or campaign, in your Novi website’s style and with conversion tracking.
