A simple SWOT analysis helps define the differentiators worth showing on the website.
What it means in practice
A SWOT analysis is a simple strategic tool that organises a company’s situation into four areas: Strengths, Weaknesses, Opportunities and Threats.
Why it matters for your business
A simple SWOT helps identify the differentiators worth showing on your website and in ads, as well as risks to prepare for. It’s a good starting point for a marketing plan.
Examples and good practice
- Strengths: what do you do better than competitors?
- Weaknesses: what do customers criticise or miss?
- Opportunities: new needs, regulations, grants, trends.
- Threats: new competition, seasonality, costs.
How Novi handles it
The marketing formula and concept module includes an analysis of your situation and positioning, and we translate the conclusions into the copy and structure of your Novi website.
