Newsletters, reminders and email offers have a high return on investment, but require recipients’ consent and valuable content.
What it means in practice
Email marketing is communicating with customers by email: newsletters, service reminders, offers for regular customers, confirmations and automated sequences after an enquiry.
Why it matters for your business
Email has one of the highest returns in marketing because it reaches people who already know you. It requires consent, good content and attention to deliverability so emails don’t land in spam.
Examples and good practice
- Collect GDPR-compliant consent.
- Segment recipients, e.g. new and regular customers.
- Send useful content, not just promotions.
- Configure SPF, DKIM and DMARC for better deliverability.
How Novi handles it
The newsletter & email marketing and automated follow-up modules on Novi websites let you run email marketing without separate tools.
