In Google Ads or Meta Ads campaigns you pay for each click on the ad. CPC depends on competition in the industry and the quality of the ad. A good landing page lowers the real cost of acquiring a customer.
What it means in practice
CPC (cost per click) is the cost of one click on an ad in systems such as Google Ads or Meta Ads. You pay not for impressions but for each visit to your website.
Why it matters for your business
CPC depends on competition in your industry, region and ad quality. More important than CPC itself, however, is how many clicks turn into customers – a good landing page lowers the real cost per customer.
Examples and good practice
- Target ads at specific phrases and your service area.
- Match the landing page to the ad’s message.
- Exclude unprofitable phrases (e.g. “free”, “jobs”).
- Measure cost per enquiry (CPA), not just CPC.
How Novi handles it
Novi websites are ready to serve as effective ad landing pages: fast, with a clear CTA and conversion tracking. The Google Ads campaign module covers setup and management.
