The better a business knows its target group, the more effectively it can tailor its language, offer and communication channels.
What it means in practice
A target group is the people or businesses your offer is aimed at – described by location, age, life situation, industry, needs or budget. E.g. “owners of detached houses within 30 km of Poznań”.
Why it matters for your business
The better you know your target group, the more effectively you choose language, offer, channels and ad budget. Communication aimed at “everyone” usually reaches no one.
Examples and good practice
- Describe who buys most often and who brings the most profit.
- Define the geographical area you serve.
- Check where this group looks for information: Google, Facebook, referrals.
- Adapt copy and images to this group.
How Novi handles it
In the Novi order brief you define your target group and service area, and the website – copy, images and local SEO – is tailored to them.
