For local businesses, local creators with an engaged community work best.
What it means in practice
Influencer marketing is collaborating with online creators who have an engaged community – on Instagram, TikTok or YouTube. The influencer shows your service or product to their followers.
Why it matters for your business
For local businesses, local creators with a smaller but engaged community (micro-influencers) work best. Their recommendation is more credible and often cheaper than an ad.
Examples and good practice
- Look for creators from your area and industry.
- Check engagement, not just follower count.
- Agree clear terms: number of posts, disclosure of the collaboration.
- Measure results with a discount code or UTM link.
How Novi handles it
When an influencer recommends your business, traffic lands on your Novi website with a clear offer and simple contact. Discount codes and UTMs let you measure the results.
