CPM is used mainly in brand-awareness campaigns. It shows how much it costs to reach an audience, regardless of clicks.
What it means in practice
CPM (cost per mille) is the cost of a thousand ad impressions. You pay for how many people saw the ad, regardless of whether anyone clicked.
Why it matters for your business
CPM is used mainly in awareness and reach campaigns – e.g. before a season, when opening a new location or for local promotion. It shows how much it costs to reach people in a channel.
Examples and good practice
- Use CPM when the goal is awareness, not immediate enquiries.
- Set the audience and area precisely.
- Compare CPM with cost per enquiry in other campaigns.
- Use attractive creative – a low CPM is useless without attention.
How Novi handles it
Reach campaigns (e.g. in the Facebook & Instagram campaign module) draw attention to your brand, and your Novi website turns interest into enquiries.
