Example: an automatic email reminding a customer about an air-conditioning service one year after installation.
What it means in practice
Marketing automation means sending messages and performing marketing actions automatically based on customer behaviour or elapsed time – e.g. confirming an enquiry, reminding about an offer after 3 days or a service reminder after a year.
Why it matters for your business
Automation means you don’t lose customers because you lacked time to follow up. It works 24/7, is consistent and personal, and you focus on the work instead of remembering follow-ups.
Examples and good practice
- Automatic confirmation of every enquiry.
- An offer reminder if the customer didn’t reply.
- A review request after the service.
- A reminder for recurring services, e.g. maintenance.
How Novi handles it
The automated follow-up, SMS reminder and automated review collection modules on Novi websites automate the key steps after an enquiry and after a service.
