Remarketing reminds users who did not send an enquiry on their first visit about the business. It works in Google Ads and Meta Ads and requires cookie consent.
What it means in practice
Remarketing (retargeting) shows ads to people who have already visited your website but didn’t send an enquiry. You remind them of you while they browse other sites, YouTube, Facebook or Instagram.
Why it matters for your business
Most visitors don’t decide on the first visit – they compare offers. Remarketing helps you return to them at the right moment, usually at a lower cost than ads to completely new people.
Examples and good practice
- Create audiences, e.g. visitors of a service page or the price list.
- Show a different message than the first ad, e.g. reviews or an offer.
- Limit frequency so you don’t tire people.
- Respect cookie consent and Consent Mode.
How Novi handles it
Remarketing is part of the Google Ads and Facebook & Instagram campaign modules. Novi websites have tracking prepared in line with the cookie banner.
