Meta Ads lets you reach audiences precisely by location, interests and behaviour. Effectiveness depends on the page the customer lands on.
What it means in practice
Meta Ads is the advertising system on Facebook, Instagram, Messenger and Meta’s partner network. It lets you reach people by location, age, interests and behaviour – including those who visited your website.
Why it matters for your business
Meta Ads are great for building interest in services people aren’t yet searching for on Google: from a new salon nearby to seasonal promotions. Effectiveness, however, depends on the page customers land on.
Examples and good practice
- Set the location to match your service area.
- Use photos and videos of real projects.
- Send people to a matching offer page, not a general one.
- Set up the Meta Pixel and measure enquiries.
How Novi handles it
The Facebook & Instagram campaign module covers setup, the pixel and remarketing. You pay the ad budget directly to Meta.
