A persona helps write copy and design the website from the customer’s perspective. For a renovation company it might be a couple who have just bought a flat.
What it means in practice
A persona is a fictional but fact-based portrait of a typical customer: age, situation, needs, concerns, how they search for information and what convinces them to buy. E.g. “Anna, 34, just bought a flat and is looking for a bathroom renovation team”.
Why it matters for your business
A persona helps you write and design from the customer’s perspective rather than the company’s. When you know what Anna worries about, you address it on your website – and win against competitors who only talk about themselves.
Examples and good practice
- Create 1–3 personas based on real customers.
- Note their main needs and concerns.
- Check whether your website answers each persona’s questions.
- Adapt language and examples to the persona.
How Novi handles it
The brief in a Novi order asks about your customers, and the website copy is written around their needs and concerns.
