QR codes on business cards, flyers or company cars connect the offline world with the website.
What it means in practice
A QR code is a square graphic code that opens a link when scanned with a phone camera – e.g. to the website, price list, quote form, Google profile or a review request.
Why it matters for your business
QR codes connect the offline world with your website: business cards, flyers, banners, company vans or invoices can lead straight to contact or booking. With UTM parameters you can also measure visits from each material.
Examples and good practice
- Point the code to a specific page, not just the homepage.
- Add a short invitation, e.g. “Scan and book”.
- Use UTMs to measure material performance.
- Test the code before printing.
How Novi handles it
The print module (business cards, flyers, banners) includes QR codes leading to your Novi website, with performance tracking.
