A case study is one of the strongest E-E-A-T elements, especially in B2B. It shows experience in practice.
What it means in practice
A case study is a detailed description of one project: the client’s situation, the problem, the chosen solution, the process and concrete results – ideally with numbers, photos and a client quote.
Why it matters for your business
A case study shows experience in practice and is one of the strongest E-E-A-T elements. Especially in B2B and for pricier services it persuades better than any offer description.
Examples and good practice
- Describe the starting point and the client’s goal.
- Show the process and decisions, not just the end result.
- Give concrete results: time, savings, growth.
- Add photos and a short client statement.
How Novi handles it
Novi websites have room for case studies and projects. Content Power Pack pages can take the form of case studies from your work.
