Short, specific reviews with a name and photo are more credible than general praise. They are an important E-E-A-T element.
What it means in practice
Testimonials are statements from satisfied customers published on the website – ideally with name, town, photo or company logo and a description of the specific service.
Why it matters for your business
Short, specific testimonials with real details are far more credible than generic praise like “Recommended!”. They’re an important E-E-A-T element and one of the strongest sales arguments.
Examples and good practice
- Ask for testimonials with specifics: the problem and the result.
- Ask permission to publish the name and photo.
- Place testimonials next to the services they relate to.
- Combine them with Google reviews so they’re verifiable.
How Novi handles it
Novi websites have testimonial sections next to services and on the homepage. The Google reviews widget shows current, verifiable reviews automatically.
