A consistent tone on the website, social media and in conversation builds recognition and trust.
What it means in practice
Tone of voice is how a business speaks to customers: formal or casual, polite or friendly forms of address, technical or simple, humorous or serious. It covers vocabulary, sentence length and emotion in texts.
Why it matters for your business
A consistent tone across the website, social media, emails and the phone builds recognition and trust. Inconsistency – e.g. casual posts and a very formal website – feels chaotic.
Examples and good practice
- Match the tone to your target group and industry.
- Write down a few rules, e.g. “informal, no jargon”.
- Use the same tone in all channels.
- Avoid exaggeration – being natural builds trust.
How Novi handles it
Texts on a Novi website are written in a tone suited to your industry and customers – agreed on the basis of your brief.
