People prefer a business others have already chosen. Reviews, client logos and project numbers are strong sales arguments.
What it means in practice
Social proof is the phenomenon of people preferring what others have already chosen. In marketing it means reviews, ratings, numbers of customers and projects, logos of companies you work with, awards or media mentions.
Why it matters for your business
A hesitating customer looks for confirmation that others were satisfied. Strong social proof reduces the perceived risk and often decides the choice.
Examples and good practice
- Show the average rating and number of reviews next to the offer.
- Give numbers: years in business, completed projects.
- Add logos of business clients (with permission).
- Place proof close to contact buttons.
How Novi handles it
Novi websites show social proof in key places: reviews, numbers and projects. The Google reviews widget module displays current reviews automatically.
