Short videos of projects or an introduction to the team build strong trust and hold attention on the website.
What it means in practice
Video marketing means using video in a company’s communication: team introductions, project videos, tutorials, customer testimonials, social media reels or video ads.
Why it matters for your business
Video builds trust fastest – customers see people, places and the quality of work. Short videos hold attention on the website and get the most reach on social media.
Examples and good practice
- Record a short introduction of yourself and your team.
- Show your process and before-and-after results.
- Add subtitles – many people watch without sound.
- Embed videos on service pages.
How Novi handles it
The promo video and reels module produces a company video and a series of reels. Novi websites make it easy to embed them next to services without slowing the site.
