ROI shows whether marketing spend pays off. With a Novi website, one extra customer a month is often enough for the investment to pay for itself many times over.
What it means in practice
ROI (Return on Investment) shows how much you earn for every złoty spent. It’s calculated as (profit − cost) / cost × 100%. In marketing you compare the cost of a website or campaign with the value of the customers it brings.
Why it matters for your business
ROI shows whether marketing spend is an investment or just a cost. It lets you compare channels and shift budget to where it brings the most customers.
Examples and good practice
- Calculate the average value of a customer in your industry.
- Measure how many customers came from the website and ads.
- Include fixed costs, such as hosting, and one-off costs.
- Compare channel ROI every quarter.
How Novi handles it
With a Novi website at PLN 1,995 and hosting at PLN 125 per month, one extra customer a month is often enough for the investment to pay back many times. The Lead and ROI dashboard shows it in numbers.
