A KPI (Key Performance Indicator) is e.g. the number of form enquiries per month or phone calls from the website. Well-chosen KPIs help assess the return on marketing investment.
What it means in practice
A KPI (Key Performance Indicator) is a specific number by which you judge whether an activity works. For a business website it can be the number of form enquiries, calls, bookings or the cost per new customer.
Why it matters for your business
Without KPIs it’s easy to watch “nice” numbers that mean little, such as likes or raw visits. Well-chosen indicators show what really makes money and help you decide.
Examples and good practice
- Choose 3–5 indicators tied to customers, not “traffic”.
- Set a baseline and a target for the coming months.
- Check KPIs regularly, e.g. monthly.
- Combine indicators with costs to calculate return on investment.
How Novi handles it
The Monthly results report and the Lead and ROI dashboard on Novi websites show the key KPIs – enquiries, calls, sources and cost per customer – in plain language.
