CTR (click-through rate) measures how attractive a search result or ad is. CTR in Google is influenced by the page title, meta description and rich results from structured data.
What it means in practice
CTR (click-through rate) is the percentage of people who saw your Google result, ad or link and clicked it. If a result was shown 1,000 times and got 50 clicks, the CTR is 5%.
Why it matters for your business
A higher CTR means more visits from the same position at no extra cost. In Google Ads it also affects the cost per click – a more attractive ad pays less.
Examples and good practice
- Write titles with service, town and benefit.
- Add a call to action in the meta description.
- Use structured data to earn rich results.
- Check CTR in Search Console and improve the weakest pages.
How Novi handles it
On Novi websites titles, descriptions and structured data are prepared so results stand out in Google and invite clicks.
