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Analytics

Google Search Console

Google’s free tool for monitoring a website’s visibility in search.

Search Console shows which queries the site appears for, how many clicks it gets and whether Google indexes it correctly. It helps detect technical errors.

What it means in practice

Google Search Console is Google’s free tool for website owners. It shows which queries your website appears for, how many impressions and clicks it gets, its average position and whether Google correctly indexes all pages.

Why it matters for your business

It’s the best source of truth about your Google visibility. It helps you spot technical errors before they cause harm and find phrases worth writing new content for.

Examples and good practice

  • Submit your sitemap and check the indexing report.
  • Look for phrases with many impressions and low CTR – improve titles there.
  • Act on error and security notifications.
  • Compare results month by month.

How Novi handles it

Novi websites are connected to Search Console at launch. We use its data in the Monthly results report and when planning Content Power Pack content.

Tip for Novi online advisors

Related terms

Conversion rate Consent Mode Web analytics Conversion Google Tag Manager Engagement rate NPS Session

All of this comes as standard with a Novi website.

A complete Novi website: PLN 1,995. And if you enjoy talking about things like this with business owners — join the Novi team of online advisors.