A session ends after a longer period of inactivity. The number of sessions is one of the basic measures of website traffic.
What it means in practice
A session is a single visit to a website: a series of actions by one user – page views, clicks, scrolls – within a given time. In GA4 a session usually ends after 30 minutes of inactivity.
Why it matters for your business
The number of sessions is a basic traffic metric. On its own, however, it doesn’t show whether the website brings customers – what matters is how many sessions end in an enquiry or call.
Examples and good practice
- Compare sessions with conversions, not in isolation.
- Check which sources sessions come from.
- Watch seasonality in your industry.
- Don’t confuse sessions with unique users.
How Novi handles it
The Monthly results report on Novi websites shows sessions together with enquiries and traffic sources, so you see results, not just traffic.
