In an A/B test half of the visitors see version A and the other half version B – e.g. a different headline or button colour. The version that brings more enquiries or sales wins. That way decisions are based on data, not gut feeling.
What it means in practice
An A/B test shows two versions of the same element – e.g. a headline, button or image – to two groups of visitors at the same time. After enough visits you check which version brings more enquiries, calls or sales.
Why it matters for your business
Small changes can strongly affect results, but intuition is often wrong. A/B testing lets you decide based on data and steadily get more customers from the same traffic.
Examples and good practice
- Test one change at a time, e.g. only the button text.
- Start with high-impact elements: headline, offer, contact button.
- Wait for enough visits before drawing conclusions.
- Record results so you don’t repeat the same tests.
How Novi handles it
Novi websites come with proven sales layouts from the start. For campaigns (e.g. the Landing page module) you can test headline and offer variants, and Heatmaps show what’s worth changing.
