Heatmaps help you understand visitor behaviour and improve the placement of buttons and content.
What it means in practice
A heatmap is a visualisation showing where visitors click, how far they scroll and what they focus on. Warm colours mean high activity, cold ones areas that are ignored. Tools often also offer session recordings.
Why it matters for your business
Heatmaps reveal problems numbers don’t show: people clicking something that isn’t a link, not scrolling to an important offer or ignoring the contact button. They show what to improve to get more enquiries.
Examples and good practice
- Check whether key buttons are in the click zone.
- See where most people stop scrolling.
- Compare behaviour on mobile and desktop.
- Make changes and compare heatmaps before and after.
How Novi handles it
The Heatmaps and session recordings module (e.g. Microsoft Clarity or Hotjar) runs on Novi websites in line with the cookie banner and helps fine-tune the site for conversions.
