Benchmarks help assess whether, for example, a website’s conversion rate is good compared with the industry.
What it means in practice
A benchmark is a point of reference – a result you compare your own data with, e.g. the average conversion rate in your industry, a typical cost per click or competitors’ page speed.
Why it matters for your business
Numbers alone say little: is a 2% conversion rate a lot? A benchmark lets you judge where you stand in the market and set realistic goals.
Examples and good practice
- Compare yourself with businesses in the same industry and region.
- Use your own data from previous months as a benchmark too.
- Treat market averages as guidance, not the final goal.
- Update benchmarks once a year.
How Novi handles it
The Monthly results report on Novi websites compares your results with previous periods and typical values for your industry.
