If 100 people visit a website and 3 send the form, the conversion rate is 3%. Better design, content and CTAs can double that result without more traffic.
What it means in practice
Conversion rate is the percentage of visitors who take the desired action – e.g. send a form, call or book. If 500 people visit and 15 send an enquiry, the conversion rate is 3%.
Why it matters for your business
It’s one of the most important metrics for a business website. Raising it from 1% to 3% triples your customers without extra ad spend.
Examples and good practice
- Show the phone number and contact button prominently.
- Add reviews, projects and guarantees next to the offer.
- Simplify forms and the path to contact.
- Test headlines and offers (A/B tests).
How Novi handles it
Novi websites are designed to turn visitors into enquiries: a clear offer, visible CTAs, trust signals and short forms. Conversion tracking shows the results in numbers.
