GA4 shows the number of visits, traffic sources, the most popular pages and conversions. It lets you check whether a website actually brings enquiries.
What it means in practice
Google Analytics 4 (GA4) is Google’s free tool for measuring website traffic. It shows how many visitors you have, where they come from (Google, Facebook, ads, direct), what they read and how many take important actions such as calling or sending a form.
Why it matters for your business
With GA4 you know which marketing activities bring customers and which only cost money. Without correctly configured conversion tracking, however, reports show only traffic, not results.
Examples and good practice
- Set up events: form, phone click, booking.
- Mark the key events as conversions.
- Link GA4 with Google Ads and Search Console.
- Respect cookie consent and Consent Mode.
How Novi handles it
The Google Analytics 4 and conversion tracking module on Novi websites sets up GA4 with ready conversions and cookie-banner compliance.
