Clicks on the phone number can be measured as events to check how many enquiries the website really generates.
What it means in practice
Phone conversion tracking measures how many calls to your business come from the website and ads. The simplest form is measuring clicks on the phone number on the website; a more advanced one is call tracking with separate numbers for different channels.
Why it matters for your business
In many service industries most customers call instead of filling in a form. Without call tracking a website looks less effective than it really is, and ads are hard to evaluate.
Examples and good practice
- Mark clicks on tel: links as an event and a conversion.
- For ads use Google Ads forwarding numbers.
- With many channels, consider call tracking.
- Ask callers where they got your number.
How Novi handles it
On Novi websites phone clicks are measured as conversions within the GA4 module. The Call tracking module adds separate numbers for the website, ads and flyers.
