In GA4 everything is an event. The most important events are marked as conversions so you can see how many enquiries the website brings.
What it means in practice
An event in Google Analytics 4 is any recorded user action: a page view, scroll, phone click, form submission or booking start. GA4 bases all measurement on events.
Why it matters for your business
Events tell you not only how many people visit but what they do there. Key events are marked as conversions so you can see how many enquiries the website brings.
Examples and good practice
- Measure clicks on phone, email and WhatsApp.
- Measure form submissions and bookings.
- Mark key events as conversions.
- Name custom events clearly, e.g. phone_click.
How Novi handles it
The Google Analytics 4 and conversion tracking module on Novi websites sets up events for calls, forms and bookings from day one.
