Their own territory means Novi advisors don’t compete with each other and can build relationships with local businesses.
What it means in practice
A sales territory is a geographical area – e.g. a town, districts or county – assigned to a specific advisor, who is responsible for contacting businesses there.
Why it matters for your business
Having your own territory means advisors don’t compete with each other and can build relationships with local businesses, get to know the market and plan routes. Clients also have one contact person.
Examples and good practice
- Plan visits by route to save time.
- Learn local industries and their seasonality.
- Build relationships – referrals in your territory come faster.
- Record where you’ve been and with what result.
How to use it in a sales conversation
Novi advisors work in assigned territories with company lists prepared by head office. Referrals from clients in the territory are the most valuable source of further conversations.
