Marketing contact by phone or email may require prior consent, also in B2B. That is why the Novi model is based on advisors’ personal visits.
What it means in practice
The Electronic Communications Law (PKE) is a Polish act from 2024 that regulates, among other things, direct marketing by phone, SMS and email and the rules for using cookies. It replaced earlier telecommunications provisions.
Why it matters for your business
Marketing contact by phone or email may require the recipient’s prior consent, also in B2B. Breaking the rules risks fines and damages the company’s reputation.
Examples and good practice
- Don’t send offers by email or SMS without consent.
- Collect contact consent in forms and document it.
- Make withdrawing consent easy.
- Remember the rules also cover cookies on websites.
How to use it in a sales conversation
That’s why the Novi model is based on advisors’ personal visits rather than mass calls or emails. On clients’ websites, forms and the cookie banner comply with the rules.
