Instagram works great in visual industries: beauty, food and interiors. It works best combined with your own website.
What it means in practice
Instagram is a social network based on photos, reels (short videos) and stories. It works very well for visual industries: beauty, food, interiors, photography, fitness and weddings.
Why it matters for your business
Instagram builds recognition and trust by regularly showing your work. The purchase decision, however, is often made only after visiting the website, where customers check prices, reviews and availability.
Examples and good practice
- Post projects, behind-the-scenes and team content regularly.
- Use reels – they get the most reach.
- Put a link to your website or booking in your bio.
- Reply to messages and comments quickly.
How Novi handles it
The Instagram feed module shows your latest posts on your Novi website, and the social media management service takes regular posting off your hands.
