Open Graph defines the title, description and preview image on Facebook or LinkedIn. An attractive preview increases clicks.
What it means in practice
Open Graph is a set of tags in a page’s code defining how a link looks when shared on Facebook, LinkedIn, WhatsApp or Messenger: title, description and preview image.
Why it matters for your business
An attractive preview with a good image and a specific title attracts far more clicks than a random excerpt. It matters when customers recommend you by sending a link to friends.
Examples and good practice
- Prepare a 1200×630 px preview image for key pages.
- Write a short, inviting title and description.
- Check the preview in Facebook’s sharing debugger.
- After changing the image, refresh the preview there.
How Novi handles it
Novi websites have Open Graph tags set with title, description and image, so links look good on social media and in messaging apps.
