Organic reach on social media has been falling for years. That is why your own website, independent of algorithms, is so important.
What it means in practice
Organic reach is the number of people who saw your social media post without paid promotion. It depends on the platform’s algorithm, followers’ engagement and the type of content.
Why it matters for your business
Organic reach on Facebook and Instagram has been falling for years – often only a few percent of followers see a post. That’s why a business shouldn’t rely solely on social media, whose rules can change at any time.
Examples and good practice
- Post engaging content: questions, videos, behind the scenes.
- Reels and short videos work best.
- Direct people from social media to your own website.
- Build your own contact list, e.g. a newsletter.
How Novi handles it
Your own Novi website is independent of social media algorithms: it’s your base, where you send traffic from every channel and collect enquiries.
