TikTok builds awareness, but buying decisions are often made only after checking the business’s website and reviews.
What it means in practice
TikTok is a platform for short, vertical videos with a very strong recommendation algorithm. Even a new account can reach thousands of people with an interesting video – including locally.
Why it matters for your business
TikTok is great for building recognition and showing a business’s “human face”, especially among younger customers. The purchase decision, however, is usually made after checking the website, reviews and prices.
Examples and good practice
- Show your work process, before-and-after results and tips.
- The first 2 seconds of a video must grab attention.
- Add local hashtags and the town name.
- Direct people from your profile to your website.
How Novi handles it
The promo video and reels module produces videos you can publish on TikTok, and a professional Novi website turns interest into enquiries.
