Video guides and project presentations on YouTube build authority and can attract customers for years.
What it means in practice
YouTube is the world’s largest video platform and the second-largest search engine after Google. People look there for tutorials, reviews, product presentations and projects.
Why it matters for your business
YouTube videos work for years: a good tutorial can attract customers for many months. Videos also appear in Google and AI results, building your authority.
Examples and good practice
- Record answers to customers’ most common questions.
- Show projects and your working process.
- Write descriptions with service, town and a website link.
- Embed videos on relevant pages.
How Novi handles it
The promo video and reels module produces YouTube content, and Novi websites make it easy to embed videos next to services and in the FAQ.
