LinkedIn is an important B2B channel for building an expert image, recruiting and forming business relationships.
What it means in practice
LinkedIn is a social network for professionals and businesses. It’s used for building an expert image, business networking, recruitment and winning B2B clients.
Why it matters for your business
For businesses serving other businesses – accountants, law firms, IT companies or B2B services – LinkedIn is often the most effective channel. The owner’s profile frequently brings more than the company page.
Examples and good practice
- Complete personal and company profiles with a website link.
- Post practical advice and case studies.
- Comment on clients’ and partners’ posts.
- Direct interested people to specific service pages.
How Novi handles it
Novi websites for B2B businesses include expert sections and case studies that work well with LinkedIn. The social media management service can include this channel too.
